The Whoo: Royal Powder
Designed “Royal Compact Powder” for the brand “The history of whoo”. “The history of Whoo” is a luxury cosmetic brand that tells the story of Korean heritage with a narrative of secrets held by a queen. The brand faces an issue of outdated image and not reasonating with the younger generation due to designs that is over-decorated and excessive use of gold colour. Drawing inspiration from traditional decorative elements found in Korea’s historic palaces, I maintained the brand’s heritage while adding a fresh, youthful touch to reinterpret it in a modern style.
2023
Graphic Design/ Package Design
Personal project/ Client: LG H&H (not released)
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