Weavers is a cultural club platform that explores language-based content - films, series, books and songs translated into English. It’s a space to discover the hidden cultural meanings behind the words, through the voices of those who live them. Everyone is welcome to share their thoughts freely - no hierarchy, just open conversation and curious minds. This project was conceived to challenge and overturn the conventional social roles that are often taken for granted through the lens of branding. It presents internationals not as learners but as "culture-bearers and facilitators", promoting mutual curiosity and respect as core values. Through this approach, the brand establishes social norms of respect and fosters a broader, more positive interest in diversity.