Madeleine
Madeleine is a fragrance brand that helps you sensually reminisce about the travels. By spontaneously recalling memories of your travels in your daily routine, you can relive the mundane and the joy. Based on the Proust effect, the brand is designed to evoke moments from travel. The term originates from Marcel Proust’s novel In Search of Lost Time, where the narrator recalls vivid childhood memories and an indescribable sense of happiness when tasting a madeleine dipped in tea. The elements from this scene informed the design and served as key storytelling motifs.
2022
Brand Identity Design/ Package Design
Personal Project /Client: LG H&H (not released)
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